Traveling reps who offered grocery stores – their most important clients – a wider product range had a head start over the competition. Fritz Henkel therefore complemented his early offering of Henkel’s Bleich-Soda with other merchandise. Most of these products generated very little sales though, so they were phased out between 1887 and 1889.
Henkel’s Thee (tea), however, was newly included in the product offering in 1887. At the time tea was sold in Germany loose only, forfeiting its flavor fast when stored in poor conditions. Henkel’s innovation featured decorative, aroma protecting tin boxes. The tea business ended in 1913, when Persil became Henkel’s sales driver.